Posted by: Loren Coleman on September 22nd, 2010
Skoda’s new car, the Yeti, was just been unveiled for the first time in India at the 2010 Auto Expo held in New Delhi. As Cryptomundians know, it is named after the Abominable Snowmen reportedly sighted in the Himalayas and surrounding region.
Photograph: Courtesy, Skoda India.
CarWale notes: “This is Skoda’s first ever SUV that has gone into production. For now, a 100 per cent CKD (completely knocked down) version of Yeti will be sold in India. Later, the company plans to localize some of its parts. The Yeti will be officially launched sometime during the first couple of weeks of November. The bookings of the Yeti had started a few months ago and the company claims it to be difficult to meet all the current orders till this year end.”
Of course, what may be more popular than the car is all of the marketing that goes with the promotion of this vehicle, due to its name.
Of course, we do have to question Škoda’s full-length, full-body imagery of the Yeti, now don’t we? Would any self-respecting Yeti really want to look this way, even beyond the matter of all that mythical white fur?