Posted by: Craig Woolheater on September 14th, 2012
Grip Ltd. and Kokanee are making a feature length film this summer.
Truth and beauty have no place in our world, but a movie based on a beer commercial does. And so it was that I was shuttled deep into Golden Ears Provincial Park one hot morning last week to visit the set of Big Hairy Movie—a full-length feature based on the last 12 or so years of Kokanee beer commercials.
Alliance Film and the advertising firm Grip Ltd have partnered up to produce this pioneering exercise in multi-platform “branded entertainment”, which is the fancy name, in this case, for a buddy comedy featuring Sasquatch and a bunch of naked chicks.
“It dawned on me this last couple of weeks that if there’s ever a movie that we’re in the realm of, it’s a modern day Caddyshack,” (Director David) Hicks told the Straight. Bingo!
“It’s very similar in a sense that Caddyshack had a minor plot to it, and really the essence of what made it so special were these amazing characters and cameos around it. That’s kind of where we are. We have a story that’s very simple, and around it we have these really funny, bizarre, and hopefully quite memorable moments.”Adrian Mack