Posted by: Craig Woolheater on March 3rd, 2012
[via press release from Animal Planet]
ANIMAL PLANET LEAVES A BIGFOOT-SIZED FOOTPRINT WITH ITS BEST FEBRUARY PERFORMANCE
Standout Series Include FINDING BIGFOOT, MY CAT FROM HELL And TOO CUTE!
(February 28, 2012, New York) – Animal Planet boasts its strongest February prime in nearly 10 years, delivering double-digit growth among 654K P2+ viewers (+13%), 489K HH (+14%), 292K P25-54 (+18%) and 277K P18-49 (+16%). Animal Planet also had record highs among men and women demos, including its best-ever February performance among M25-54 (+32%, 151K) and M18-49 (+19%, 135K), as well as its best prime delivery in nine years among W18-49 (+14%, 142K).
Animal Planet’s success is being driven by key-performing series, including FINDING BIGFOOT, MY CAT FROM HELL and TOO CUTE! FINDING BIGFOOT’s season two debut and the January 29 premiere each delivered 1.61M P2+ viewers, ranking as the series’ most-watched episodes ever. Season two is outpacing its freshman season, averaging 1.39M P2+ viewers (+16%), 706K P25-54 (+15%) and 702K P18-49 (+27%).
About FINDING BIGFOOT: From small towns in the South to remote areas of the Pacific Northwest and into Canada, four eccentric but passionate bigfoot researchers embark on one single-minded mission – to find the elusive “creature.” Comprised of Bigfoot Field Research Organization members Matt and Bobo, professional educator Cliff and skeptical scientist Ranae, the foursome engage in the ultimate quest in search of proof that bigfoot really does exist and is alive and well in North America. FINDING BIGFOOT is a produced for Animal Planet by Ping Pong Productions. Brad Kuhlman and Casey Brumels are the executive producers for Ping Pong, and Keith Hoffman is the executive producer for Animal Planet.