Posted by: Craig Woolheater on February 14th, 2006
Reuters reports today that Bigfoot and Ronald Mcdonald will be sharing a park bench soon.
In the McDonald’s commercials, a variety of characters encounter a plastic statue of Ronald McDonald sitting on a park bench. In one, Bigfoot finds the bench in a forest and mirrors Ronald’s relaxed pose.
According to McDonald’s USA Chief Creative Officer Marlena Peleo-Lazar, the ads aim to appeal to consumers’ emotional attachment to Ronald while also conveying a hipper feel.
“(Ronald) is cool,” Peleo-Lazar said. “By putting him into these things … we just widen the berth of his coolness.”
At least we’ll know that it’s not the guy in the clown suit wearing the Bigfoot suit…